If you haven’t heard yet, explainer videos are the hottest trend in marketing right now. In fact, they’re one of the most effective ways to market your brand or product as well. That’s because explainer videos are so helpful at breaking down complex ideas and concepts into understandable and engaging video content that your viewers can understand. Explainer videos give your brand a human voice while also introducing your company and its products in a concise way that makes it easy for viewers to remember. They can be produced very quickly and cost-effectively, which makes them an excellent option for any business looking to advertise their brand without spending a ton of money in the process. Here are FIVE tips for creating the perfect Explainer Video for your brand.
Plan Before You Create
The first step to creating a great explainer video is planning. This is because with just one video, you’re trying to introduce your business, its products or services, and your brand’s value proposition all at once. That’s a lot to fit into just a few minutes of video content! There are two main things you’ll want to consider when planning your explainer video. The first is your target audience. Who are the people you’re trying to reach with your video? What are their pain points? How can you solve their problems with your product or service? These are the types of questions you’ll want to ask yourself before planning your explainer video. The second thing you’ll want to consider is your brand’s message. What do you want to tell your audience about your brand? What is your company’s overall mission? These are also important questions to ask yourself when planning your explainer video.
Use Simple Language and Sentences
One of the best ways to create a successful explainer video is to use simple language and sentences. That’s because complex language can get confusing very quickly, and that results in lost viewers who just can’t keep up with what you’re saying. When writing the script for your explainer video, try to avoid big words and excessive jargon. Instead, keep your language simple and easy to understand. This will allow your viewers to stay engaged with the video, which is an important part of the marketing process. Explainer videos are typically between 60 and 90 seconds long, and the shorter the better. Your script should be written to fit inside this time frame, using simple language that’s easy for your audience to understand.
Make It About a Problem
One of the best ways to create a successful explainer video is to make it about a problem. By doing so, viewers can easily identify with the problem and understand why they should care about it. The best way to do this is to start your explainer video off by talking about a common problem that your product or service solves. You can even name the problem at the beginning of your video to really drive the point home. By doing this, you’re essentially introducing your product to your viewer while also getting them interested in your product. This is because they’re able to easily identify with the problem you’re talking about and see how their life could be better when the problem is solved. By focusing your video on a problem, you’re making your product relevant to your viewer and making it easier for them to understand why your company exists and what it does.
Keep The Length Short and Sweet
At the same time, keep the length of your explainer video short and sweet. This is important because you don’t want to bore your audience and have them lose interest in your video before it ends. However, you also don’t want to rush through your script so quickly that your viewers don’t have time to process what you’re saying. To keep the length of your explainer video short and sweet, try to keep your script to between 90 and 120 seconds. If you’re having trouble fitting everything you want to say into that amount of time, try to break your script down into smaller sections and then link them together. This will help keep your video short and sweet.
Don’t Forget the Animation!
Another important aspect of creating an explainer video is to make sure you have some sort of animation. Why? Because animation helps bring your video to life and makes it seem more engaging and real. In fact, studies show that marketing videos with animation are up to 89% more effective than without. Animation can be done in many different ways. Some businesses choose to hire an illustrator to hand draw their explainer video, while others use a computer program to create digital animation. These are both effective ways to create a great animation for your explainer video.
Conclusion
An explainer video is an incredibly important part of marketing your business or product. In fact, it’s one of the most effective ways to get your brand in front of new audiences. But to be effective, an explainer video needs to be engaging and easy to understand. Creating an explainer video can be a daunting task, but by following these FIVE tips, you can make the process easier.