What is an Explainer Video?
An explainer video is a brief marketing video that is typically animated and created with the intention of clearly and entertainingly outlining a business concept. By addressing customer problems and subsequently providing a business solution with eye-catching visuals, explainer videos are frequently employed in internet marketing strategies.
Why Explainer Videos?
- You can get your message across between 30 to 60 seconds
- Boost conversion rates
- Promote your brand to potential clients
- A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)
- High ROI
- Suitable for use with all sales and marketing funnels
- Raise Brand Awareness
How Long Should Explainer Videos Be?
The goal of explainer video is to keep your audience engaged. The shorter the video, the more likely your viewers will watch it all the way through. We typically recommend 60-90 seconds max to achieve best result.
Anything less than 60 seconds does not allow you enough time to establish trust. Viewers could easily lose attention with videos longer than 90 seconds.
How Will My Explainer Videos Be Created?
Our Explainer Video production process goes through 5 stages.
1. Questionnaire
- Fill out our questionnaire with the guidelines for your project
2. Scripting
- Experienced writers create a compelling script that conveys your message
3. Storyboard
- After scripting is done, we move forward to Storyboarding. The first step here is to send you the initial storyboard sample where we put together the general style of what we will be using.
- This will take around 5 days to send through for confirmation, once confirmed it will take around another 5 days to put together the full storyboard for your review. We will send this to you and can make any changes needed at that stage.
Production Time Frame
Overall the production process takes an average of 4 weeks with the fastest period being 6 days, it can take up to 8 weeks depending on the package.
Where Can I Use My Explainer Videos?
You might be wondering how you can utilize explainer videos.
Here are some suggestions:
- Website landing pages
- Social media marketing
- Email marketing
- Trade shows
- Sales meetings
For instance, if the video is used for marketing, you’ll want to discuss how you stand out from your competitors. In that case, you can share your video across your social media platforms such as Facebook, Twitter, and Linkedin.
Put It On Top Of Your Website Landing Page
You’ve already lost visitors if they have to read or scroll to get to the video. This is why we advise placing the video at the top of your landing page. There should also be a clickable link or next step for the visitor to take.
Social Media Platforms
You can also share your explainer video on all of your social media platforms. You can share the link to where your video is hosted directly on Twitter, Facebook, and Linkedin.
For Instagram, you’ll need to upload it to their platform. Keep in mind that Instagram only allows videos of up to a minute in length, so make sure your explainer video fits that time limit!
Conclusion
An explainer video if done correctly can be one of the most effective marketing tools. Explainer videos help to build your brand, increase your online visibility, attract new customers, generate leads, and strengthen your existing customer relationships.
According to Forbes, 90% of customers reported that videos helped them make purchasing decisions.
This shows that explainer video is one of the most effective tools for increasing conversions. Explainer video can get people excited about your product or service, increase your brand awareness, and even help you rank higher in Google search results.
The importance of a good explainer video cannot be overstated. And if you want to work with experts who have helped other clients like you, please contact us right away.
Have you considered creating explainer video for your company?
If so, we’d love to see if we can benefit you.